Localising Email Communications

What is the difference between registering and using an email address where the server is located over 20 000km’s away vs. one whose server sits a few 5km’s away form you?

Similarly, how important it is for users to use the infrastructure that is located locally?

In the short clip above, Andile speaks about the importance of email servers, data centres and cloud platforms being located within the continent. How users should be encouraged to use local platforms which not only show confidence in the infrastructure that we have, but also enables us to build local traffic within the continent and avoid our traffic being redirected to other servers on other continents.

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